Omni-channel Campaigns for Eddie Bauer
One of the challenges that faces an omni-channel brand is controlling design consistently across all channels—retail stores, e-commerce, catalog, social. The key to consistency is collaboration and communication. I lead the digital channel in the following examples of omni-channel campaigns—from microsites to email campaigns, product selectors to display ads,
For the Eddie Bauer footwear launch in 2015, I worked closely with the brand team, product designers, writers, and photographers, to create a unique e-commerce experience including an interactive product selector, custom product detail page, and email campaigns.
My Role: Art Direction
The Sport Shop launch called for a unique category landing page on eddiebauer.com that announced the launch, communicated the history of the brand's involvment in hunting and fishing, athlete profiles, and featured products.
My Role: Art Direction, Design
Fifty years after the historic expedition that put the first American on the summit of Mt. Everest, Eddie Bauer assembeld a team of climbers to retrace the steps that the original team took back in 1963. As part of the omni-channel experience, I created a one-page micro-site experience that featured bios of athletes and climbers from both eras, the routes they pioneered, the gear that they took with them and the trials and hardships of life on the mountain. It included video interviews and historic never-before-seen footage and photos.
My Role: Contepts, UX Design, Visual Design
For generations outdoor enthusiast have relied on Eddie Bauer down jackets to keep them warm in cold temps. This campaign showed a little bit of the softer side of the outerwear business, connecting the gear with multiple generations of Eddie Bauer athletes, like big Jim Whittaker and his son Peter.
My Role: Art Direction, Visual Design