Brand Identity for
Outdoor Living Products

 

Hickory Series Identity Design

This identity was developed for Classic Accessories, a manufacturer of accessories for outdoor living. Hickory Series is their line of patio and grilling products. The logo needed to be bold and strong as it would be stamped into bronze badges. 

My Role: Illustration, Graphic Design

Part of my process was exploring different H's that might fit the bill.

HickorySeriesLogoHsHickorySeriesLogoHs

Mood boards are an important part of any branding project.

 

HickorySeriesMoodBoard3HickorySeriesMoodBoard3
HickorySeriesMoodBoard2HickorySeriesMoodBoard2
HickorySeriesMoodBoard1HickorySeriesMoodBoard1

The final logo needed to work as a stamped bronze badge.

 

HickorySeriesLogo_FinalHickorySeriesLogo_Final