Outfitting Experience
Retail E-commerce

 

Outfitting Experience for Eddie Bauer

This shoppable digital experience was created to expose Eddie Bauer to creative digital shopping solutions. It features a carousel of on-figure outfits that the user can explore, piece by piece, down to the detail view and add to bag.

My Role: Contepts, User Experience/Visual Design

The experience is lauched in a modal above the browse page. It features a hero product image that breaks the plane of the window, interactive technical specs, product detail image carousel, product video and the ability to browse through the category.

 

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The user first selects an outfit from the carousel to expore, then hovers over products to see product names. 

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Click to zoom into product and see individual product descriptions with links to product detail pages. 

 

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Key product detail photos are displayed at this level. 

 

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Product videos play embedded in the experience. 

 

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Expand a different product and the screen re-centers on the product, on-figure. 

 

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