E-commerce Website
Content Strategy

 

Website Content Strategy for Eddie Bauer

 

The homepage is your company’s face to the world. This strategy document was created to provide a roadmap for homepage messaging hierarchy and integration of user generated and social content across the site.

My Role: Concepts, UX Design

The homepage content strategy breaks down into three main areas: what they want to know about Eddie Bauer, what we want them to know about Eddie Bauer, and how to engage with the brand. 

 

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Integration of social and user generated content across the desktop site is highlighted by featuring relevant stories in the shopping path, social sharing links where appropriate, and feeds.

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