My Mission

I've dedicated my career to engaging consumers in branded storytelling using fundamental design and human interaction principals to evoke emotional reponses in audiences of all kinds.

I have been fortunate enough to contibute, build, and lead teams at great brands, like Microsoft, T-Mobile, Hasbro, K2, Eddie Bauer, and most recently Stanley 1913.

I thrive on work that deepens my connection to the people and culture of creativity and invention.

Leadership Journey

My leadership journey began in 2010 at Eddie Bauer, a heritage outdoor brand and household name on the cusp of turn-around. I built and led a team of designers, production artisits, and writers charged with creating all of the content and user experiences for Eddie Bauer's ecommerce and digital marketing properties.

In 2018, I had the privilege once again to build a world-class creative team from the ground up. To this day, I continue to build and help lead that team of writers, art directors, designers, photographers, and video editors whose output has provided Stanley consumers with engaging content while the company experienced a period of 10x growth—rarified air.

Personal Journey

Born in the mid-Atlantic state of North Carolina in the United States of America, I moved around a lot as a kid broadening my perspective and cultivating a resliliency and understanding within me that is a big part of who I am today. I now live in the West Seattle neighborhood of Seattle where I share a full life with my wife, two children, and collection of vintage drums. When I'm not telling stories for brands or banging on a drum, you can find me on a bike or snowboard somewhere in the mountains.